Authorized Benjamin Moore Retailer
Premium Projects Require Premium Products
For over a century, we have supplied the trade and homeowners alike with the finest wallcoverings and coatings. We know that premium projects require premium products. Benjamin Moore's legendary color clarity, unmatched durability, and superior coverage make it the undisputed choice for those who refuse to compromise on quality.
We do not just sell paint; we provide complete project solutions. Homeowners can source their perfect color and get matched with our vetted, professional painters. Contractors can secure aggressive trade pricing, fast color matching, and reliable jobsite support.
Homeowners
Request a Paint & Painter Quote
Select your Benjamin Moore colors through us and let us match you with a vetted, top-tier professional painter from our trusted network to execute your vision flawlessly.
Request a Paint & Painter QuoteContractors
Apply for Trade Pricing
Open a trade account today to unlock aggressive contractor pricing on the full Benjamin Moore lineup, monthly billing, and priority color matching for your crews.
Apply for Trade PricingWhy Homeowners Insist on Benjamin Moore
When you invest in your home, you want a finish that looks breathtaking on day one and remains flawless years later. Benjamin Moore is the gold standard for residential interiors and exteriors, offering a level of performance that big-box store brands simply cannot match.
Unmatchable Color Clarity
Benjamin Moore manufactures its own proprietary Gennex® Color Technology. Unlike standard paints that use universal tints, Gennex® colorants are formulated specifically for Benjamin Moore bases. This results in vibrant, true-to-life colors that resist fading and remain brilliant for years. With over 3,500 curated colors, your exact vision is always within reach.
Superior Coverage and Hide
Time is money, and multiple coats are exhausting. Premium lines like Benjamin Moore Aura® and Regal® Select are engineered to provide exceptional "hide" — meaning they cover dark colors and imperfections with fewer coats. The paint goes on smoother, levels beautifully, and leaves a rich, gallery-quality finish.
Washability and Durability
Life happens. Walls get scuffed, kids leave fingerprints, and high-traffic hallways take a beating. Benjamin Moore's premium finishes are highly scrubbable. You can wipe away stains and scuffs without burnishing the paint or stripping away the color, keeping your home looking freshly painted for years.
The Empire Match: Paint + Professional Installation
Finding the right color is only half the battle; finding a reliable painter is the other. When you buy your Benjamin Moore paint through Empire Wallpaper, you do not have to gamble on random contractors. Add a project to your cart today, and we will supply the premium paint and connect you with a vetted, highly skilled painting contractor from our exclusive trade network.
Why Contractors Partner with Empire Wallpaper
If you are a professional painting contractor, your reputation is tied directly to the products you apply. You need a supplier who respects your margins, understands your timelines, and provides the premium coatings your clients demand. Here is why top local painters open their trade accounts with Empire Wallpaper:
- 01
Aggressive Contractor Trade Pricing
Your profitability is our priority. We offer a highly competitive, two-tier pricing structure designed specifically for the trade. Whether you need a few gallons of ben® Interior for a quick residential turnaround or hundreds of gallons of Ultra Spec® for a commercial build-out, our contractor discounts and volume breaks ensure your bids stay sharp and your margins stay wide.
- 02
The Full Benjamin Moore Lineup, Tinted Fresh
We carry the complete spectrum of Benjamin Moore products, from the ultra-premium Aura® line to high-performance Corotech® industrial coatings. We mix and match your colors fresh on-site, ensuring absolute consistency from gallon to gallon. We even keep your standard building colors and client palettes on file, making reorders as simple as a single phone call.
- 03
Priority Service and Account Management
You do not have time to wait in line behind DIYers asking how to hold a brush. Our trade desk is built for speed. Call in your order from the jobsite, and we will have it mixed, packed, and ready for your crew. With our monthly account billing, you get one clean invoice, making life infinitely easier for you and your bookkeeper.
- 04
Maximize Your Contractor Rewards™
Every gallon of Benjamin Moore you buy through Empire Wallpaper earns you points in the Benjamin Moore Contractor Rewards™ program. Redeem your points for high-ticket business essentials like paint sprayers and ladders, or reward your crew with apparel, electronics, and travel. We help you track and maximize your purchases so your business grows faster.
The Benjamin Moore Product Hierarchy: A Guide for Every Project
Not sure which line to spec for your next job? Here is a quick breakdown of Benjamin Moore's most popular interior products available at Empire Wallpaper:
| Product Line | Best Used For | Key Selling Points |
|---|---|---|
| Aura® Interior | Luxury residential, deep/rich colors, bathrooms | Ultimate hide, self-priming, Color Lock® technology, extreme moisture resistance. |
| Regal® Select | High-traffic living spaces, hallways, family rooms | The contractor favorite. Exceptional washability, easy application, outstanding durability. |
| ben® Interior | First-time buyers, quick residential turns, low-traffic areas | Zero-VOC, easy touch-ups, great value without sacrificing Benjamin Moore quality. |
| Ultra Spec® 500 | Commercial jobs, property management, multi-unit | Professional-grade hide, fast-drying, economical volume pricing, zero-VOC. |
| Advance® | Cabinets, doors, trim, wainscoting | Waterborne alkyd formula; applies like traditional oil paint but cleans up with water. Hard, furniture-like finish. |
Frequently Asked Questions
Benjamin Moore at Empire — FAQ
- I am a homeowner. Why should I buy from Empire instead of a big-box hardware store? +
- Big-box stores do not sell Benjamin Moore; they sell mass-market brands formulated for price, not performance. As an authorized independent retailer, Empire Wallpaper offers genuine Benjamin Moore products, expert color advice, and the unique ability to pair you with a vetted professional painter to ensure the job is done right.
- I am a contractor. How do I get trade pricing? +
- It is simple. Apply for Trade Pricing using our online form or stop by the trade desk. Once approved, you instantly unlock contractor discounts, volume breaks, and the option for monthly account billing.
- Can you match a color from a different paint brand? +
- Absolutely. Our advanced color-matching technology allows us to perfectly replicate colors from any competitor's deck using Benjamin Moore's superior bases and Gennex® colorants. You get the exact color your client wants with the performance only Benjamin Moore can deliver.
- Do you supply commercial and industrial coatings? +
- Yes. In addition to premium residential paints, we supply the full line of Benjamin Moore commercial products, including Ultra Spec®, Coronado®, and Corotech® high-performance industrial coatings.
Elevate Your Space with Empire Wallpaper
A Flawless Finish, From Color to Crew
Whether you are painting a single accent wall or coating an entire commercial complex, Empire Wallpaper and Benjamin Moore are the ultimate partnership for a flawless finish.
Empire Wallpaper: Your Authorized Benjamin Moore Retailer. Supplying the trade and inspiring homeowners with premium coatings and wallcoverings.
Request a project match
Tell us about your painting project
Submit your project details and create your free Empire account. Once registered, we'll send a recommendation or list of vetted candidates appropriate for your scope.